To encourage the French to read their daily papers more, the Ministry of Culture and Communication joined the daily press association for a national sensibilisation campaign that we produced. The campaign was a real success. It even generated 300 000 new subscriptions!
Photography Romain Bernardie-James
3D & retouching Antoine Mairot
Art direction Stephanie Thomasson / Leo Burnett
Art buying Claire Sougy / Leo Burnett
Agency Leo Burnett
Production, casting, scouting The Imaginers
Year 2010
